By E. Brown
“Going Global” can be the Midas touch or death touch of any organization. Understanding the unique aspects of language and culture is time consuming to say the least. In an effort to “get to market” quickly, many companies and non-profits overlook (and sometimes hop over) the requirements for a successful launch into other countries.
For those leveraging the Web, content is a primary source for positioning in the global market. Translating the content is a must and good translation is tantamount to establishing a successful worldwide brand.
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