What Is In A Word?

By D. Black

I have been around creative people and involved with marketing campaigns most of my career. I enjoy the process of coming up with an idea and then creating a platform for that new concept to bloom and grow into a product, promotion or platform.

Marketing people have a private vocabulary to describe the world. Ratings, shares, trends, retention, demographic, segmentation, and psychographic are just a few of the words that define and measure their efforts.

I jumped into this community more than 24 years ago and have flung these words around with the best. But as a spiritual man, I now realize that we are one word short.

The term demographic is defined as the characteristics of a human population or part of it, especially its size, growth, density, distribution, and statistics regarding birth, marriage, disease, and death

The term psychographic profiles the lifestyle habits and traits of an individual.

These terms deal with understanding the statistics and actions of people but we don’t have a word that brings those characteristics into light in perspective to their spirituality. So I purpose an addition to our communicators vocabulary handbook.

Pneumographic – the understanding of how personal spirituality impacts the attitude, behavior, and lifestyle choices of individuals, families, and communities.

Isn’t it prudent to spend time and energy to better understand how the most important aspect in life impact life? Not to manipulate for gain, but to facilitate for change.

For the purist, I realize that the word isn’t in Webster’s…yet.

After all what is in the Word?