By D. Black

I have been around creative people and involved with marketing campaigns most of my career. I enjoy the process of coming up with an idea and then creating a platform for that new concept to bloom and grow into a product, promotion or platform.

Marketing people have a private vocabulary to describe the world. Ratings, shares, trends, retention, demographic, segmentation, and psychographic are just a few of the words that define and measure their efforts.

I jumped into this community more than 24 years ago and have flung these words around with the best. But as a spiritual man, I now realize that we are one word short.

The term demographic is defined as the characteristics of a human population or part of it, especially its size, growth, density, distribution, and statistics regarding birth, marriage, disease, and death

The term psychographic profiles the lifestyle habits and traits of an individual.

These terms deal with understanding the statistics and actions of people but we don’t have a word that brings those characteristics into light in perspective to their spirituality. So I purpose an addition to our communicators vocabulary handbook.

Pneumographic – the understanding of how personal spirituality impacts the attitude, behavior, and lifestyle choices of individuals, families, and communities.

Isn’t it prudent to spend time and energy to better understand how the most important aspect in life impact life? Not to manipulate for gain, but to facilitate for change.

For the purist, I realize that the word isn’t in Webster’s…yet.

After all what is in the Word?

By E. Brown

There are 4 primary leadership styles, many of which you can find within most businesses or organizations around the world. These styles are: Dictatorial, Authoritative, Consultative, and Participative.

Each of the leadership styles have impact on reforming and/or creating company culture. There are short-term and long-term effects for each style. For instance, the authoritative style may produce great results in a short amount of time. However, excessive use of authority will decrease productivity in the long-term. People either get fed up and leave or fall into a malaise of hum-drum repetitive tasks without creativity and innovation.

All the while, a participative style will be unproductive in the short-term. But, the longer this style of leading, the more productive a company can become.

Many leaders never make it to a point of high productivity.

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By E. Brown

I talked with a friend yesterday who recently left a job. I was shocked and concerned to hear how the company and its culture had changed within a very short period of time. Over the course of 5 months communication went from full-disclosure to hidden agendas, from mission-minded to money-centered, from exciting to discouraging, and from encouraging to fearful and intimidating. What could bring on this hideous transformation in such a short time? This is the result of leadership insecurity.

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By D. Black

At some point during the week, every convention begins to look and feel the same. Another breakfast meeting, breakout sessions, long walks between meetings and booth after booth of smiling faces, each with a one gallon fish bowl filled with various types of candy. Somewhere in the history of conventioneering someone figured out that candy was necessary to keep weary attendees blood sugar up.

This year’s NRB in Nashville, Tennessee had many the same elements but woven through the familiar, I found an unusual twist. My schedule was filled from early morning to late evening with meetings, presentations, reviews and events. That’s the plan – to take full advantage of the opportunity. You can rest when you get back home. Both on the floor and in private sessions the same basic question arose; As faith based communicators how are we going to change our methods to match the shift that is occurring in our culture?

Indeed, this is our ground zero. It is good that we are asking the question. To be completely transparent, no one has really figured it out.

Our age demands instant, relevant information that is pertinent to daily life. Gone are the days of a one-size-fits-all approach. We must get to know our constituents needs, help them in a real way and then enlist them as partners in a common cause.

If we authentically commit to this process, we will bring light into an ever darkening world.

By D. Black

Last week I packed my bags and traveled up I-75 from Atlanta to Nashville. I almost always choose to drive the 225 miles, because believe it or not, it is faster than flying. It is really quite a nice drive, winding through the North Georgia mountains, the Tennessee River and the city of Chattanooga, past Lookout Mountain the site of a famous Civil War battle and on up into South Nashville. My work has a presence in the “Music City” so I make the sojourn on a pretty regular basis.

This time I was driving up to attend the NRB (National Religious Broadcasters) convention held at Opryland, USA. This is an annual gathering of mostly ministry broadcasters and the stations that they air along with a potpourri of vendors who sell them hardware and software. And who knows, maybe even one or two strategic consultants may show up. This convention is a good opportunity to find tactical solutions, meet new people and network with old friends and colleagues.

I’ve been attending the show since the winter of 1984. It used to be always held in Washington, DC at the Sheraton Hotel, near Capitol Hill. Those were the days of Jim and Tammy, Jimmy Swaggart and other high profile television personalities walking the floor with their entourages. There was an air of celebrity and personal power as the “superstars” traveled from book signing to media interview. It was quite interesting to watch the parade. I was a young man attending graduate school at Regent University and working as a production manager for Victor King Marketing, CBN’s inside advertising group.

Now 24 conventions later, the atmosphere has changed dramatically. Gone is most of the glitz and glamour, replaced by a more businesslike, professional atmosphere. During my walk on the convention floor, I only saw three television broadcasters -James Robison, Charles Stanley, and Jeff Shreve, none of them are pretentious.

On my way home back down I-75 to Atlanta, I thought of the difference between my first and last NRB. It is a big change, but come to think of it, our world has also changed dramatically. But the fundamental reason that thousands of faith-based communicators come together once a year remains the same – to learn to more effectively proclaim the truth of the Gospel of Jesus Christ. The need for this truth hasn’t diminished, but the methods of communicating it certainly have.

Next time: The number one question asked this year at NRB!

By E. Brown

Listed here are a series of statements that we have found resourceful when thinking about leadership. These statements apply to managers and leaders in churches and other nonprofit organizations.

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By E. Brown

Did you know you cannot out-give? If you give to someone, they will almost always want to give more back. This is the Principle of Reciprocity.

When you look out for your friends and co-workers, they will want to return the favor. Giving is infectious.

The only drawback is the motivation for giving. If you give out of selfish ambition, then guess what? You may get something back, but it will never be what you hoped or as much as you hoped for. And, when you do not get anything back, you only done harm to yourself because you are the one left feeling hacked-off.

Don’t give to get.

When you give, not expecting a return, the reciprocal giving is that much sweeter. And, when you give, not expecting a return, your feelings will not have been hurt if you receive nothing in return.

Take a look around your “world”, your social network, your clients, your friends and family — who can you give to?

Have fun!

Every day nonprofit enterprises work to impact lives in every corner of the world. Theirs is a labor of passion – a mission that demands completion – a duty that reaches beyond the flesh and touches the spirit. But these worthy organizations are lead by regular people who are often faced with greater challenges then any profit motivated concern. Their every decision impacts the effectiveness of their mission! Each choice builds or begins to decay the opportunity for their future impact.

Sometimes leaders need outside help; solid strategic input from qualified, objective guides who, through detached observation, can help them see all the aspects of planning and its impact on their vision. Wisdom from an expert team that will collaborate to offer innovative understanding and support for leadership choices. What is needed is a source for comprehensive solutions that is offered from a 360 degree perspective; strategic vision sharing, prudent planning, and efficient implementation that offers continuous innovation and a tangible difference.

Black+White Strategy provides leaders with that solution. We are dedicated to understanding our client organization’s mission and serving it with creativity, innovation, impact, and efficiency. The team at Black+White bring more than 50 years of senior nonprofit leadership experience. They have worked with many causes that serve both the United States and the world. Black+White strengths are in the strategic disciplines that helps guide our clients towards the “true North” of their mission.

Before mission is vision – Before vision is passion
Before passion – A holy call – A divine discontent

By Don Boykin (Originally titled, What I Wish I Had Known Before I Got Into Management)

Leaders don’t start out as leaders. For example, we started out as writers, then someone put us in a leadership position. The inclination is to drift back to what we know (i.e. writing). What often gets missed here is the connection we should make with those whom we lead and work. Everyone is looking for someone to follow.

10 Commandments
1. It is always about people and relationships.
We tend to focus on the work, rather than the people. Don’t do it! We have to keep our eyes on the people.

2. It’s more about being than doing.
Dr. Henry Blackaby says that leadership development is synonymous with personal growth. The best thing a leader can do for their organization is to grow personally.

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